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Is it a Matter of Economics

I find myself sometimes at a loss nowadays. I was brought into the limousine industry quite by accident and as is my want, I took the time to learn the industry inside and out. In my tenure within the industry I have discovered a litany of paradigm that exist amongst limousine providers that boggles the mind.
One of the first of these odd behaviors that I encountered was how some of the providers in industry have resolute beliefs that they will not, cannot and won’t be seen as a commodity. I really found that fascinating, because a commodity is describe as product, goods, trade item or service that is exchanged for monetary gain. So when I came across providers who would devoutly state that they were not going to allow their clients to see them as a commodity, I thought they had really, truly lost their minds. I am sure you can understand my confusion.

I had someone explain to me that within the industry, many providers want to be seen as a value added service and the epitome of ultimate in luxury and achievement. In my multi-faceted career I have worked within industries that exuded exactly that, however, they recognized that they were in fact a marketable commodity and therefore they presented themselves to their clientele as such. The limousine industry has for some reason refused to grasp the basic concepts of economics and the power of supply and demand.
I fear for an industry that believes they can somehow rise above the reality of our current economic slowdown and weather this rapidly oncoming storm of financial disaster and resolutely stand by their old paradigms. Change is not only coming, but it is coming with a vengeance and when it arrives, if you are not on the cutting edge of technology, if you are holding to outdated ideas of this industry, then a lot of operators within the industry are going to fail.
I work daily with a company that is trying to solve the current problems faced by the industry, through a powerful technology that will allow providers to reach out to their clients in real time as never before and to increase their customer base as never before. However, this new technology is only valuable to those within the industries who are looking for higher profits and understand that change is coming and in order to survive, we as an industry must change as well.